This professional hair product is designed to neutralize unwanted brassy and yellow tones in lightened, blonde, gray, and white hair. It employs violet pigments, a complementary color to yellow and orange, to counteract these warm hues and maintain cooler, brighter tones. This type of product is typically used once or twice a week in place of regular shampoo, depending on the individual’s hair color and the level of toning desired.
Maintaining vibrant, cool-toned hair color can be challenging, particularly for those with bleached or naturally light hair. Brassiness can develop due to mineral deposits in water, environmental factors, and the gradual oxidation of hair color. This specialized shampoo helps counteract these effects, preserving the desired shade and preventing color fading. The popularity of this product type has grown alongside the increasing trend towards ashy and platinum blonde hair colors.
