This purple-toned shampoo is designed to neutralize brassy and yellow tones in lightened, gray, or white hair. It deposits violet pigments to counteract unwanted warmth, helping maintain a cool, bright, and vibrant appearance. An example of its use would be a blonde individual applying it weekly to counteract yellowing caused by mineral deposits in hard water or environmental factors.
Maintaining a desired cool tone in treated hair can be challenging. This product offers a convenient and effective solution, helping individuals retain their desired aesthetic. Its popularity reflects a broader trend in hair care towards specialized products targeting specific hair colors and concerns. Over time, the science behind color-depositing shampoos has advanced, offering more targeted and effective solutions for neutralizing unwanted tones.